Seafood is a vital food and economic source for hundreds of millions of people living and working in Asia. As global demand for seafood continues to rise, the Asian seafood industry faces challenges that compromise its long-term sustainability and potentially threaten the livelihoods of millions of small-scale fishers and farmers. While international certification standards for fisheries and aquaculture as well as commitments by international seafood buyers to source responsible seafood currently exist, ASIC is expanding the adoption of sustainability standards and incentives for both supplier and buyer.